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Melbourne Marketing Consultant & Mentor
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a blog about branding

all my thoughts on marketing, branding and digital marketing

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Innovation is not a doing word, it's a being word.

Innovation is not a doing word, it's a being word.

Innovation is not a doing word, it's a being word.

It's time to take the word innovation out of your mission statement, brand purpose and values and into a place of action. “Innovation” is...

Tony Lee

3 min read

What are Brand Archetypes?

Personality goes a long way. But in branding, it can make all the difference. To develop character for a brand, here are twelve...

Tony Lee

5 min read

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E: tony[at]tonylee.com.au

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Living and working on the unceded lands of the Wurrundjeri Woi Wurrung of the Kulin Nation; always was and always will be Aboriginal land.

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