Tony Lee is a 
marketing coach,

branding lecturer & freelance strategic consultant based in Melbourne.


I'm an experienced branding, marketing and digital strategy director and I'd be delighted to help you with your project.

Marketing Coach

I provide strategic and marketing counsel to people who need an experienced director to help them with their marketing and communication decisions. An ideal solution for SMEs and people working in marketing departments by themselves who need a little advice now and again. 

Strategic Consulting

I'm an experienced strategy director and can deploy my skills in branding, research, marketing, communications, innovation and digital marketing to help you get clear on your vision, purpose, promise, positioning, product and promotional elements to propel your business growth to the next level. 

Digital Marketing, Strategy & Content Marketing

I'm a skilled copywriter, content marketer, SEO, advertising and conversion rate optimisation specialist. Through my proven strategies, tactics and methods, I've helped businesses generate awareness,donations, sales, and leads using all the digital touchpoints to deliver a seamless and scalable brand experience. 

Personal Branding & Career Mentoring

I love nothing more than to help people to achieve their aspirations and goals. I'll work with you to map your career goals, to harness your strengths, to craft your personal brand identity and to plan a professional development program that can help you to achieve your ambitions. 

Training, Teaching & Learning Design

Teaching is one of my greatest passions. I currently enjoy lecturing in Brand Management and Digital Marketing for RMIT University and teaching Brand Experience for RMIT Online. A qualified vocational education trainer and assessor (Cert IV in TAE 40116), I can design, develop and deliver bespoke workshops, training courses and professional development programs to support you and your business to develop and refine their marketing skills. 

Hi, I’m Tony Lee.

How may I help you?

For over 24 years I've led strategic marketing, branding, creative and digital projects and teams for agencies, businesses, brands and startups in Melbourne.

After decades of working for businesses, I'm now intent on working for others.

I'm a Certified Practising Marketer and I love to coach, mentor and teach. I am deeply invested in helping those with the grit for greatness to accelerate their skills, amplify their potential and fulfill all of their aspirations.

If you like to work at the edge of uncertainty, we’ll get along famously.

Branding expert

I've had the privilege of helping hundreds of people, businesses and brands to gain clarity and to grow.


What are people saying?

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"Over the past few years, Tony Lee has been a mentor for my creative practice. He has helped me get clear on what steps to take next in my career. Helped me gain clarity on what message to convey in my art. And he has given me many practical tips on how best to engage audiences with my work. Tony is great support, easy to work with and if you do what he advises - it always works!"

Teneille Clerke - Artist & Creative Director, Tenfingerz