I'm an experienced branding, marketing and digital strategy director and I'd love to help you with your project and professional development.
Strategic Consulting
I'm an experienced strategy director and can deploy my skills in branding, research, marketing, communications, innovation and digital marketing to help you get clear on your vision, purpose, promise, positioning, product and promotional elements. Let me help you to take your business growth to the next level!
Brand Strategy Development & Design
For over 30 years, I've worked with the central principle that a brand is the most important asset in a business. I've devoted decades to perfecting my bespoke approach to brand development, and I've helped hundreds of entrepreneurs, businesses, charities and multinationals to unlock mind-opening insights, ideas and opportunities that inspire brand strategies, frameworks, verbal and visual systems that work.
I'll help you to develop a well-informed, strong and actionable brand strategy featuring proper market segmentation, clear brand definition, compelling positioning, distinctive visual identity systems and logos, messaging, tone of voice, brand character and engagement strategies that cohesively and effectively connect and resonate with your customers.
Digital Marketing, Strategy & Content Marketing
I'm a skilled copywriter, content producer, photographer, graphic designer, SEO, advertising and conversion rate optimisation specialist. Through my proven strategies, tactics and methods, I've helped businesses generate awareness, donations, sales, and leads using all the digital touchpoints to deliver a seamless and scalable brand experience.
Marketing Mentor:
Advice & Coaching
I provide strategic and marketing counsel to people who need an experienced marketing director to help them with their marketing and communication decisions. I offer an ideal solution for SMEs and solo marketing managers who need help or advice now and again.
Personal Branding & Career Mentoring
I love nothing more than to help people to achieve their aspirations and goals. I'll work with you to map your career goals, to harness your strengths, to craft your personal brand identity and to plan a professional development program that can help you to achieve your ambitions.
Training, Teaching & Learning Design
Teaching is one of my greatest passions. I currently enjoy lecturing in Brand Management, Marketing, Consumer Behaviour, eCommerce and Digital Marketing Strategy for RMIT University. I also teach Brand Experience, Social Media & Content Marketing and eCommerce for RMIT Online. A qualified vocational education trainer and assessor (Cert IV in TAE 40116), I can design, develop and deliver bespoke workshops, training courses and professional development programs to support you and your business to develop and refine their marketing skills.
Hi, I’m Tony Lee.
I'm here to help.
For nearly 30 years I've led strategic marketing, branding, creative and digital projects and teams for agencies, businesses, brands and startups in Melbourne.
After decades of working for businesses, I'm now intent on empowering individuals to grow their businesses and brands strategically and confidently.
I'm a Certified Practising Marketer and I love to create, mentor and teach. I am deeply invested in helping those with the grit for greatness to accelerate their skills, amplify their potential and fulfil their aspirations.
If you like to work at the edge of uncertainty, we’ll get along famously.
I've had the privilege of helping hundreds of people, businesses and brands to gain clarity and to grow.
